Facebook Marketing

The Most Exclusive Facebook Marketing Trends to Keep An Eye On 2020

One thing you can take away from this blog is that every single strategy we teach here is future proof, but you also have to learn that the best moment to prepare for what’s to come is now.

The Most Exclusive Facebook Marketing Trends to Keep An Eye On 2020

Hey there fellas!

And there’s no doubt that Facebook Marketing will change in the upcoming years.

Some of these changes will happen sometime soon, and some are already happening. 

So, to keep you up to date, we have researched and collected the Facebook Marketing trends worth keeping an eye this year and beyond. 

Advertising Costs 

If there’s one thing we love about Facebook advertising and about online advertising in general is that it is incredibly affordable when compared to other media.

 

Yet, the cost of advertising on Facebook has been rising year over year, and the trend isn’t stopping. While we don’t believe there’s a reason to worry about it, we do believe that you have to keep an eye on it in the upcoming months. 

While many marketers are baffled by this trend, we have tracked it to the growth in the number of advertisers joining the platform, which increased from 4 million just 3 years ago to 7 million in the current year. 

Automation 

Automation and Artificial Intelligence is on the rise, and adoption among Facebook marketers is steadily growing.

It makes sense, seeing the benefits of automating customer care using chat bots, just to give you an example, but you have to consider that these technologies are still in their early stages and prone to mistakes, so it’s actually fine if you wait before adopting it. 

Some automation features are already running your ads without you noticing. These features include automatic placements and automated bids.

Other features such as dynamic formats and automated creatives, as well as automated language translations, although far from perfect, provide a look into the future of Facebook advertising. 

The Simplified Mobile Experience 

Much of Facebook’s ad revenue, up to 93% of it, comes from mobile. Because of this, Facebook is looking to enhance and simplify the mobile experience. This means that, in the near future, the emphasis will be on mobile ads and mobile experiences.

And just like the recent changes in how content is shown in the newsfeed, you can expect desktop content and desktop ads buried in favor of mobile content and mobile ads. 

And you can see glimpses of this mobile-first simplification when you optimize posts or ads for mobile: on desktop, you have to compose a headline, a description, a link headline, and to add a URL for the link preview. On mobile, all that content gets simplified to a single headline that contains your keywords and a link preview. 

The takeaway here is, practice simplifying your copy and fine tune the art of using long-tail keywords as headlines. You will be doing this a lot! 

Facebook Stories 

If you spend enough time on Facebook, you have surely noticed that Stories take considerable real estate in the top of your timeline. 

While Facebook users didn’t see the point of Stories when they were first introduced, their widespread use on Instagram has sparked adoption on Facebook as well, with more than 500 million daily Facebook users creating Stories. 

In keeping with the mobile-first trend discussed before, Facebook recommends people to shoot mobile-style stories for newsfeed stories and for ads because they better resemble organic content and can help you generate more engagement and better results because they look more authentic. 

So, keep this in mind the next time you produce content for Facebook. Start practicing creating visual content for Stories instead of creating static posts only, as this will help you stay in the loop if they ever overdo classic posts in the timeline. 

Video For Increased Engagement 

Video is the most engaging marketing format, period. Not only on Facebook, but just about everywhere. 

A fun fact about video on Facebook is that most of it plays without audio by default. While this doesn’t mean that you have to create mute videos, it means that you have to create captions for each of your videos if you don’t want users scrolling past them. 

Video is so good for engagement that the Facebook marketing team has integrated it into tools that are not traditionally video oriented, such as polls. 

This, along the rise of Stories and mobile-first content, means that you have to start focusing on video production. 

Facebook Messenger 

Messenger, Facebook’s built-in instant messaging tool, is becoming increasingly popular. So popular in fact that Facebook now allows you to create ads for Messenger users.

In other words, promoted Messenger messages, right into a user’s inbox. As if this weren’t enough, the Messenger inbox is getting automated, with chatbot platforms selling chatbot services that integrate with your pages. 

And this is it friends, the current Facebook Marketing trends that are going to shape the future of Facebook Marketing! 

Meet Our Blog Editor:

Meet other team member(s) that contributed to this blog

No items found.

Join our exclusive Members only

MAD GROWTH ACCELERATOR

Get Access to FREE Video Course on Growth MarketingDelivered directly to your inbox, 3 Videos every Week, for the next 30 days!

online bootcamps

Upcoming Workshops

Proven shortcuts to get your First or Next 100 Customers and beyond. Designed for Start-ups, Business Owners & aspiring Entrepreneurs

Calendar Icon - Academy Webflow Template
Every Thursday
11:00 AM
Location Icon - Academy Webflow Template
Online
JOIN FREE

STANDOUT’s Marketing Automation Workshop is designed to help any person automate social media marketing with ABSOLUTELY NO EXPERIENCE and with NO CODING BACKGROUND!

Calendar Icon - Academy Webflow Template
Tuesdays & Thursdays
11:00 AM & 7:00 PM
Location Icon - Academy Webflow Template
Online
LEARN MORE

Learn how to spot and verify major NFT projects before they blow up and generate massive profits!

Calendar Icon - Academy Webflow Template
Everyday
11:00 AM & 7:00 PM
Location Icon - Academy Webflow Template
Online
REGISTER FREE
Articles & News

Browse our content on growth marketing

Stay tuned with latest news, announcements and updates on our global and online Bootcamps and E-Courses on Digital Marketing and Growth Hacking.

VIEW ALL
Artificial Intelligence

Utilize the power of AI for designing and developing products in Print on Demand! Keep on reading to know how you can effectively use AI in this field.

Artificial Intelligence

In this article, we’re going to talk about content development and how you can utilize free AI content writing tools to your advantage when it comes to article writing and even developing long-term content strategies if you’re a business owner.

Entrepreneurship

With the ever-changing world, we can’t emphasize the fact of how important lifelong learning is. If you’re an entrepreneur or run a business, it is vital that you upskill yourself constantly through continuous learning. Read this article, to know the significance of lifelong learning in today’s world.

Content Marketing

In this article, you will get a vast idea of how to make infographics and the major types that can help entice your target audience.

Growth Hacking

It is crucial to infuse growth strategies to get the highest conversions in your business. Check out this blog to understand which B2B growth hacking methods work best to take your business to the next level.

Instagram Marketing

Instagram reels are entertaining, short-form videos that, with the right ideas and AI tools for video editing, can truly bring your brand to life and expand its presence. They're a fantastic way to promote your products, meet new customers, and showcase your creativity with a touch of AI magic.

Entrepreneurship

Here is a list of leading online business start-up ideas to help you get going right now. Each of these suggestions has the potential to generate income, so all you need to know is how to achieve that. Get started today!

Entrepreneurship

Get to know all about the Mini MBA program - what it entails, the benefits, its impact on your career, and much more. It’s 2022 and it is time for you to take a step forward and level up your professional game!

Entrepreneurship

This article will be looking at some of the best entrepreneurship courses to skyrocket your career in 2022. Whether you're an entrepreneur or a small business owner, these courses are designed to help you achieve your full potential. So if you're looking for a way to grow your company and learn about the latest trends in business, then these courses will be perfect for you.

Social Media Marketing

Social commerce is one of the most popular trends that has emerged in recent years. It is a way for businesses to interact with their customers and sell products to them by using social media networks. This article will introduce what social commerce is, how it can be used, and the benefits of this trend in 2022.

Entrepreneurship

Nowadays, people are looking for more passive income ideas along with their 9-5 jobs. You don’t need to be an expert to earn passively, literally, anyone can do it with a bit of time and effort. Check out our blog and get insights into how you can generate a passive income in 2022.

Social Media Marketing

Wondering how to create the best influencer marketing strategy for your business? Let us walk you through the best ways to get started and the best tools you can use to track and measure your influencer marketing results!

Growth

More and more businesses are incorporating discord bots to automate their daily tasks and interact with their customers at a greater depth. Check out our blog to find out which of the discord bots listed below would be the most beneficial to take your business and discord server to the next level.

Entrepreneurship

A good mentoring program can have a huge impact on someone’s professional and personal life. People are beginning to understand its importance and efforts are being made to curate impressive mentoring programs. Find out the best practices to know how to get started!

Growth

A successful mentoring program depends on the relationship between the mentor and mentee. Let’s check out a few key elements that play a major role in determining the outcome of the mentorship program.

Growth

A mentor at work brings about huge benefits for an organization. Check out the endless possibilities for growing your company by encouraging mentoring at the workplace.

Growth

Here are the benefits of mentoring that can help both mentors and mentees achieve their goals. A good mentor and mentee relationship can help you learn and grow together to create a positive impact on each other’s lives. Check out our blog on the benefits of mentoring to know how it can have a promising impact on your career.

Growth

Here are the top 7 mentoring apps or AI tools for businesses that will propel your career to the next level. Don't miss out on these advanced mentoring platforms that leverage AI to connect you with top mentorship programs and the best mentors in the industry.

Entrepreneurship

The decision to start a business in Singapore can bring you great benefits if you’re an entrepreneur. It is one of the most powerful countries in South-East Asia and setting up a business in Singapore can prove to be an ideal decision to skyrocket your business.

Entrepreneurship

Working in Singapore is ideal because it's one of the top business destinations in the world. It is a small and powerful country with innumerable opportunities. In this article, we have outlined various benefits of working in Singapore. Find out more about why you should consider Singapore for starting a business or even working as an international student.

Social Media Marketing

We will share with you some of our best LinkedIn Marketing strategies which have helped us grow our business. These LinkedIn marketing strategies will make you more visible to potential clients and build your business efficiently.

Digital Marketing

Market research is important for business. It can determine whether the opportunity exists, how to position your product or service, and what consumers' opinions are after the product launch. That's why we've gathered these FREE market research tools that will help you stay up-to-date on any industry and help your small business soar!

Content Marketing

Discover how to make your content marketing more successful and your marketing campaigns more effective. Learn about the most amazing interactive content marketing hacks to drive vast engagement for your brand. Leverage these ingenious ideas for boosting the success of your content marketing campaigns.

Digital Marketing

PPC ad types are evolving gradually and every marketer should keep themselves updated regarding the trends to match their goals with the PPC ad type. You should know what ad type to use for your PPC campaigns to get the highest returns.

Social Media Marketing

interest marketing has great benefits and every business should try to incorporate it for their growth. With the help of Pinterest marketing, you can reach audiences that have a higher purchasing power.

Digital Marketing

These PPC strategies will bring you great conversions and high ROI if you can implement these accurately in your marketing campaigns.

Social Media Marketing

Social media marketing is a vital part of any marketing strategy. But, you can't do it all yourself! You need to find the right tools to simplify your workload.

Email Marketing

It’s high time for every business to start incorporating email marketing in their business strategy because it is cost-effective, can generate brand awareness, and bring in new customers.

Affiliate Marketing

We have here a few organic methods of gaining free traffic for Affiliate Marketing 2022. This will help you find your niche audience and get high-quality leads for your affiliate marketing business.

Facebook Marketing

Learn how to get the most out of your posts with different types of Facebook Ads. In this article, we will talk about Facebook Ads that will bring you the most conversions, clicks, and engagement.

Content Marketing

Many businesses have realized the potential of video marketing and its remarkable ability to connect with the audience. If you’re not already convinced that video has arrived as the number one form of online content, there are many good reasons to get on board.

Social Media Marketing

Learn how to leverage the power of LinkedIn marketing with these 5 updated strategies for 2022. With the help of Linkedin marketing, you can take your business to the next level.

Youtube Marketing

Let's look into how you can grow your customer base organically through YouTube marketing, without investing any money. All you have to contribute is your time, effort, and skills.

Digital Marketing

What is conversational marketing? In this ultimate guide for beginners, find out everything you need to know about conversational marketing and apply it instantly to your marketing strategy.

Growth

These lead generation methods are very effective for anyone who wants to start building their customer list. Not only will these lead generation methods expand your business digitally but also help you retain your customers.

Growth Hacking

Through these growth hacking techniques, you can disrupt your marketing efforts and reach your goals much faster. Not only will you be able to attract customers for your business but also retain them through growth hacking.

Content Marketing

What exactly is interactive content? This content trend has grown beyond a few fun quizzes or video. Let’s walk through a few examples of interactive contents and how you can create them for your business.

Social Media Marketing

Being a social media manager is not an easy job. SMM experts put in a lot of hard work, perseverance to be at the top level. In this blog, learn about the skills you need, how to get started, latest tools and social media strategies that will help you get ahead of your competition.

Entrepreneurship

Whether you're just starting out or want to rebuild the foundation of your company, you'll need to come up with an effective product marketing strategy that includes pivotal questions and many factors for consideration. Follow these steps in your marketing plan to achieve the desired goals and reach the next level!

Facebook Marketing

Facebook Ads are becoming more optimized, profitable, and fast-acting. Facebook is making some big changes in its platform that will make it easier to get more attention on your Facebook ads in 2022.

Digital Marketing

Check out these most profitable digital marketing trends 2022 that are expected to skyrocket. Leverage these trends and incorporate them into your business to take your online presence to the next level.

E-commerce

What can you do in eCommerce to thrive in 2022? Do you want to skyrocket your eCommerce conversion rates by employing the top strategies? Start with these trending strategies of the eCommerce industry now!

Affiliate Marketing

Learn affiliate marketing tactics that will help you to not only increase your income but also help you gain a large customer base.

Digital Marketing

With the internet becoming more and more accessible, it's never too late to make money online in 2022. We are going to show you legit ways to make money online, without the requirement for any experience.

Youtube Marketing

YouTube SEO is changing with the change in algorithms and trends. Thus, we have gathered a few important strategies to help you know how to rank YouTube videos.

Search Engine Optimization

Ranking on Google is tough. You need to know what is working and what isn't if you want to be successful. We have compiled a few important SEO strategies so that you can rank on Google faster. Start today!

Email Marketing

An email marketing strategy is an important part of any marketing strategy that helps you to connect with your audience. Email marketing is one of the most effective ways to promote what you have to offer to your audience!

Instagram Marketing

Let's discuss ways you can get more engagement on your posts and grow your online presence through Instagram marketing. If you follow these Instagram growth strategies you will be able to gain organic followers quickly!

Content Marketing

The most up-to-date content marketing hacks that you should know in order to take your business to the next level.

Instagram Marketing

Looking to GO VIRAL with your Instagram Reel? We got you covered with these latest and most popular tips to get big views. What are you still waiting for? It’s time to make your Instagram Reels GO VIRAL!

Instagram Marketing

These new Instagram algorithm updates in 2022 can change the way your profile and business are discovered on Instagram. Don’t let your traffic and exposure fade. Plus, we are sharing a few growth hacks that I’m sure you wish you know sooner.

Social Media Marketing

Social media marketing strategies are constantly changing because social media platforms are constantly updating to satisfy the ever-growing user base. Let’s take a look at some social media marketing strategies that you should definitely use in 2022.

Email Marketing

Wondering how to write cold emails that convert every time? Let us walk you through the best tips for cold email copywriting from the first to the last part of your emails. Plus, talk about some major questions about cold email copywriting. Start writing cold emails that convert now!

Quora Marketing

Many other smart marketers have been utilized this popular platform for years and generated impressive traffic. So if you are still wondering how did they do it, this Quora Marketing for beginners guide will walk you through from A to Z!

Artificial Intelligence

The rise of AI technologies holds a significant impact on the future of Digital Marketing. In this 2021 guide, find out how you can apply AI into your digital marketing to stay sharp and relevant.

Entrepreneurship

The top 10 best startup ideas of 2021 that have high profitability potential (infographic included).

E-commerce

Start an Ecommerce business that aims straight to success with these effective strategies.

Entrepreneurship

To remain competitive, companies of all kinds and sizes need to keep their budget under control.

Social Media Marketing

Wondering how to design the perfect social media post for your business? Here are some golden rules that you must keep in mind and a tutorial on using Canva for your social media post design!

Facebook Marketing

Facebook Ads got rejected? Check out these most common reasons and how to fix it fast to get on the good side of Facebook!

Digital Marketing

If you want to generate more leads online, a lead magnet is your best bet! Check out the 2021 guide to create and promote your perfect lead magnet.

Entrepreneurship

Everyone wants to sell, but building a high demand product that sells itself is the central part of the equation.

Growth Hacking

Growth hacks your business with the top 5 most extensive, easy-to-use tools on the market right now.

MAD GROWTH ACCELERATOR

Email Marketing is one of the most effective and rewarding Digital Marketing strategies. Check out this 2021 Guide on Email Marketing with best tools and tips for you.

MAD GROWTH ACCELERATOR

Looking to generate a passive income? Check out the updated tips of Affiliate Marketing 2021 with Clickbank to get you started earning fast!

MAD GROWTH ACCELERATOR

Organic Marketing strategy can be powerful and highly effective for start-ups and small businesses. Check out the latest strategies and tools to grow with $0!

MAD GROWTH ACCELERATOR

Did you know that your copies can sell on autopilot? Start with these top copywriting tips and tools to make you a PRO now!

MAD GROWTH ACCELERATOR

What is a landing page? Design a stunning one that sells on autopilot with this FREE Digital Marketing Training!

MAD GROWTH ACCELERATOR

How to Build A Sales Funnel that works perfectly for your business? Check out this 2021 Guide with start now with Funnelytics

MAD GROWTH ACCELERATOR

Check out these must-know tips and hacks to build and design a website that will rank on search engines!

MAD GROWTH ACCELERATOR

Building a product that sells and top hacks to make sure your product is a winner.

Growth Hacking

Your business does not have to be another "okay business" when growth hacking can help maximise your customer's experience and optimise every stage of their buyer's journey.

MAD GROWTH ACCELERATOR

Explore the top digital marketing mindset that you must develop to grow and succeed when managing your online business!

Growth

Grow and thrive with 5 small business tips for success in 2021. Check out these effective and low-cost Digital Marketing strategy to expand your business now!

Digital Marketing

As a beginner, tick every essential step in this checklist before planning your perfect digital marketing strategy! Bonus, some skills required and myths to avoid.

Digital Marketing

With an impressive jump in popularity, learn the fundamental of Pinterest Marketing strategies and tips to market on this social media platform like a pro!

TikTok Marketing

As TikTok’s popularity is growing at warp speed, it's time to start TikTok Marketing with these insanely effective strategies and trends for your business.

Digital Marketing

Marketing trends are always transforming. Explore global marketing trends and top digital insights of 2021 to give your business that game-changing boost and stay on top of the game.

Digital Marketing

Importance of digital marketing for entrepreneurs, build your entrepreneurial skills and be an innovative entrepreneur, become a digital marketing expert with our online global bootcamp on digital marketing and growth hacking.

Digital Marketing

Boosting an early-stage start-up’s web visibility poses a real challenge. Social Marketing can be done even with Low Investment Business. If you’re serious about your new business growth, you've got to implement digital marketing...

Technology

Blockchain is to Bitcoin, what the internet is to email. A big electronic system, on top of which you can build applications. Currency is just one.

Digital Marketing

Today we are going to talk about some serious stuff: algorithms. And believe it or not, it involves a panda, a hummingbird, a pigeon and a penguin.

Growth

Content marketing is the creation and publication of original contents such as blog posts, case studies, videos, photos, etc.

Technology

Bitcoin and Dark Web, truths and facts you need to know. Bitcoin a cyrptocurrency whereas dark web is the deep web used to access information and buy illegal...

Email Marketing

Considering all the new marketing tools that we now have at our disposal, email marketing will still give you one of the best returns on your "marketing dollar"

Digital Marketing

With 1 billion users worldwide, whatsapp presents a massive opportunity for marketers, enabling instant customer service and highly targeted marketing.

Entrepreneurship

For the last month, Apple has been all over the Internet with the launch of their new iPhones. But how has Apple managed to get so much light on their products?

Instagram Marketing

Find some tips to launch a perfect Instagram account for Business and to increase your results on this social media!

Facebook Marketing

With more than 2 billion monthly users, the social network created by Mark Zuckerberg in 2004 is the place where your future clients hang out.

Affiliate Marketing

This post is about what is affiliate marketing and how affiliate marketing works in industry. Tips and tricks to use in affiliate marketing and also mistakes which should be avoided.

Digital Marketing

If you are undecided about whether niche marketing is right for you or not then we would encourage you to read this article in full to discover the benefits.

Entrepreneurship

How to unlock the power of social media and improve personal branding in an dynamic manner.

Search Engine Optimization

You will be learning how to run A/B split testing from scratch. We obviously recommend you to read full blog to get expertise in Split testing.

Content Marketing

Increase Your Sales Copy’s Conversion Rate By Making Minimum Changes That Deliver Maximum Impact

Artificial Intelligence

How AI Will Change the Face of the Internet‍ and wheather AI Will Totally Destroy Internet Marketing‍! How Google is Getting Smarter and What That Means for Marketers and With much more Informations.

Amazon FBA

Amazon FBA is a service provided by Amazon that allows anyone to sell a product without worrying about storage or logistics. How to Promote Your Physical Products – Beyond Amazon

Email Marketing

Easy strategies to gain lot more subscribers and build an massive email lists. Mistakes to be avoided in list building and much more about list building Strategies.

Instagram Marketing

All you need to know about Instagram Marketing. Full detailed Information on how to promote your business massively.

Technology

Singapore is a land of Futuristic technology where they continually thrive to work on problems to get a solution. The other countries need to adopt technologies like Singapore for sustainable living. These are the Futuristic technologies Singapore has adopted for sustainable living.

Instagram Marketing

Here’s a quick overview of the steps: 1. Create a video or image post 2. Click on the sticker icon at the upper right corner of your phone 3. Tap the music icon...